Tie The Week Together is a fashion booklet from Paul Stuart promoting a professional lifestyle through their ties.
This booklet concept revolves around how using an article of clothing could change the entire outfit, and how your outfit compliments you and your lifestyle. Tie The Week Together is a fashion booklet for men in corporate jobs, bringing a professional lifestyle that is ‘tailored to them.’
This concept evolved off and on-model photography, writing, typography and design. Putting all of those skills together allowed me to create an elegant and modern booklet that reflects Paul Stuart’s aesthetic and brings my creative styling.
Mockup by originalmockup on Freepik